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The Publishers Empowered Summit is an annual conference that empowers publishers with the right information to be in control of their ad revenue.

Over the last few years, the digital advertising industry has been mutating at a dizzying pace. From the switch to programmatic buying to fierce competition with GAFAM, without forgetting the growing number of privacy regulations, ad blockers, AdTech platforms and middlemen, and finally the threatening end of third party cookies – such changes have overturned the way digital media companies must operate.

There are many techs out there that promise publishers bells and whistles, but rare are the fact-based surveys and analyses that prove their direct impact on publishers’ ad revenue.

Our goal with this conference, is to give voice to leaders from successful Media Companies, to highlight their top opportunities and share which techs and best practices have effective impact on their advertising revenue strategies.

Our partners

Bringing Adtech actors together from far & wide

Speakers

Agenda

It's all about the revenue!

All our sessions are now passed, however you can still register to view the replays for your favorite sessions!
VIEW THE REPLAYS!

Wednesday March 8th

14:00-14:05 CET

Welcome remarks
Asmaâ Bentahar, Chief Marketing Officer @ Pubstack
15:00-15:55 CET

How to Create an Inventory Advertisers Want to Buy?
Best Practices for Ensuring High-Quality Inventory & Ads.
David Cottell, Programmatic and Platforms Senior Lead @ Channel 4
Sebastian Veit, Senior Ad Operations Manager @ RND
Paula Silva, Director of Advertising @ Softonic
15:00-15:55 CET
‍‍
The Exodus to Server-Side Header Bidding
How to ensure a smooth transition to S2S? Key takeaways from premium Publishers.
Nepomuk Seiler, Head of Software Engineering @ Highfivve
Constantijn Vereecken, Managing Director @ WebAds
16:15-17:10 CET

How to win with Programmatic Video?
Top Publishers' tips for leveraging video technologies and increasing monetization
Hosted by Xandr
Guillaume Cacciardi, Senior Account Director @ Xandr
Damien Alzonne, Head of Partnerships @ Dailymotion
Loïc Dussart, Co-founder @ Viously
16:15-17:10 CET

Are ID solutions working? What are Publishers doing to leverage them and what is the impact on ad revenue?
Hosted by ID5
Joanna Burton, Chief Strategy Officer @ ID5
Dora Tudor Teculescu, Programmatic Manager @ Pro TV
Maresa Barabra Wolkenstein, Senior Research & Development Manager @ Content Performance Group
Priya Saint Olive, Chief Data & Digital Operations Officer @ CMI Media
Paulina Zyśk-Lisica, Director of the Division of Advertising, Product Development & Big Data @ Grupa Wirtualna Polska
17:10-18:05 CET

Checking in the gamechanger 2023 and reflecting on 2022 success and most significant achievements
Hosted by The Women In Programmatic Network
Yuliana Lobay, Head of Programmatic Advertising @ Publisher Collective
Pegie Power, Client Partner @ Kepler Group
Ashleigh Footit, Head of Programmatic & Yield @ The Independent
Marilena Manatou, Global Publisher Growth Director @ Project Agora
Helene Parker, CEO & Founder @ Helene Parker Consulting
Mercedes Alonso, Head of Advertising @ LoveTV Channels

Thursday March 9th

14:00-14:05 CET

Welcome remarks
Asmaâ Bentahar, Chief Marketing Officer @ Pubstack
14:05-14:30 CET

Auction fairness and biases: threat or opportunity?
What if your auctions were currently not fair for all your partners?
Mathys Gayet, Sales Manager EMEA @ Pubstack
Dany About, Senior Technical Account Manager @ Pubstack
14:30-15:00 CET

Roundtable: Build the optimal monetization team
(Italian-speaking session)
Programmatic C-Levels share clear steps on how to build a well-run monetization team (Tooling, talents, processes, org, and more).

Lorenzo Ameli, Head of Programmatic @ Piemme
Roberto Dragone, Digital Ad Operations & Programmatic Director @ Mediamond
Moderated by Cristian Coccia, RVP Southern Europe @ PubMatic
15:00-15:55 CET

Direct is back and here to stay!
How to make the most out of your direct campaigns and build the perfect balance between direct and programmatic?
Victoria Maria Holmes Thyland, CEO @ MGDK
Satya Vinnakota, Director of Ads @ Vinted
Mario Lamaa, Director of Revenue Operations @ Immediate Media Co.
15:00-15:55 CET

Cleaning up the Programmatic Supply Chain
How do top Publishers leverage SPO to get buyers closer to sales, increase performance, reduce costs and maintain a safe and compliant environment?
Daniel Bauckman, CTO @ Impression Media
Kim Sicko Skovgaards, Head of Product @ STEP Network
Édouard Brunet, Directeur Stratégie et du Produit Plateformes @ Publicis Media
16:15-17:10 CET

How Publishers leverage first-party data to drive direct advertising sales and improve campaign performance.
Hosted by Permutive
Chloe Grutchfield, GM of Publishers @ Permutive
Kate Barry, CRO @ Mumsnet
Victoria Trevillion, Head of AdTech @ Gumtree

The PES Experience

Does the idea of virtual events make you feel bored?
Or perhaps you've already seen most of what these digital conferences have to offer?

Fear not!
The Publishers Empowered Summit returns in 2023 to bring you the best programmatic anti-conference, with a strong will to engage and bring together all actors of the Adtech industry. The Publishers Empowered Summit is about sharing as much as it is about listening, but also about learning from peers & speakers alike, without forgetting a few surprises we've got up our sleeve!
Sessions that are designed to give you actionable insights, fluff-free
Many other prizes for lucky winners, including virtual swag, emailed directly to your door
Virtual coffee & snack breaks, networking and advice-sharing with peers
A magic touch to your evening, with some virtual real cocktails in the mix
The Publishers Empowered Summit Experience
Our pledge for the PES 23 event :
& much more..!
The Publishers Empowered Summit Experience
Our pledge for the PES 23 event :

Couldn't make it? Then PES is coming to you!

The Publishers Empowered Summit returns in 2023 to bring you the best programmatic anti-conference, with a strong will to engage and bring together all actors of the Adtech industry. The Publishers Empowered Summit is about sharing as much as it is about listening, but also about learning from peers & speakers alike, without forgetting a few surprises we've got up our sleeve!

Pick your city

Copenhagen
February 9th, 2023
Matrikel1 Bar & Café
LEARN MORE
Paris
March 9th, 2023
Rooftop Grenelle
LEARN MORE
London
June 2023
IRL
PRE-REGISTER NOW!
Madrid
May 2023
IRL
PRE-REGISTER NOW!

Did you miss our online event?

VIEW THE REPLAYS!

FAQ

Who can attend the Publishers Empowered Summit?

Publishers Empowered Summit is open to attendees from publishers and event partners only. Other tech providers should contact us directly at marketing[at]pubstack.io.

Is Publishers Empowered Summit free to attend?

Yes, registration to the Publishers Empowered Summit is free! However, we do encourage you to book your seat as soon as you can if you are interested in a particular session as some of them may be limited in capacity.

Where does the event take place?

The Publishers Empowered Summit is a 100% online event.

Even if the Summit will happen through a virtual event platform, we haven't forgotten real-life engagement! We will also be organising network-focused breaks to bring together digital advertising professionals from far & wide.

Will you be live-streaming the event?

The Publishers Empowered Summit is a live event and agenda sessions are not pre-recorded. Speakers will be able to answer live questions and interact with the audience, so ask away!

If I have further questions, who can I contact?

Please reach out to us by email with your questions at marketing[at]pubstack.io.

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Curious about what last year's participants have to say ?

In a continuous yield optimization approach, Pubstack helped us A/B test different set-ups and allowed us to precisely measure the impact of the tiniest change on our advertising revenue in order to expedite the process towards an optimal yield.

Kamal Tmimi
Head of Programmatic @SLM ADS

Pubstack has helped us on so many aspects that we cannot get through a day without using it!

Augustin Ory
CEO @The Moneytizer

Pubstack's real-time monitoring solution has helped us gain reactivity for all aspects of our advertising stack's troubleshooting, especially as advertising stacks have become more complicated in recent years with the rise of header bidding and the new regulations related to RGPD. Moreover, The exchanges with Pubstack's teams are also enriching and instructive in the continuous optimization of our advertising stack.

Romain Fevrier
Director Digital Monetization @Ouest-France Group

Pubstack allows us to analyze, pilot, debug and optimize our programmatic revenue in real-time! It has become an INVALUABLE tool for our day-to-day tasks’ support in the programmatic team!!

Thierry Philippet
Programmatic Director @PlanetMedia

Pubstack proved to be a real asset in our header bidding strategy: it allowed us to define the most performing bidders and prioritize their integration, it also allowed to improve our latency and fill rates for each ad unit. Thanks to custom alerts, Pubstack also proved to be very efficient in reducing time to action when a set-up problem was identified.

Clément Sevin
Display Programmatic Manager @Cerise Group

Thanks to Pubstack’s real-time monitoring capability, we are now able to connect or disconnect bidders and immediately assess the impact it has on our advertising revenue. Being able to have an overview of our websites’ performance and also easily drill down to the detail level is a huge plus in a continuous improvement approach.

Michael Requillart
Partnerships Manager @CCM Benchmark